• Sign in to the Social Command Center — enter your Sonaya Group email and create your PIN (4–8 digits). Returning users enter their existing PIN. Sessions stay active for 30 days.
• Get login credentials for Instagram, TikTok, Facebook, YouTube for both brands
• Verify the Command Center's Connections page shows green "Connected" status for Instagram (@koalainsulation_nm) and Facebook (Koala Insulation of NM)
• Test "⚡ Publish Now" with a test draft post to confirm API publishing works from the Command Center
• For TikTok and YouTube: verify you can post natively until API connections are added
• Get access to Google Drive shared folders
• Del Taco — raw footage drop folder (store managers upload by Friday)
• Koala Insulation — strategy folder & content calendar
• Get access to Canva team workspace
• Bookmark the Social Command Center

DEL TACO Del Taco New Mexico

A 10-location franchise in New Mexico. The social strategy is an appetite and presence calendar — not a promotional calendar. The goal is frequency of thought: stay top of mind so lapsed customers come back. Green chile is part of the menu but NOT the main focus — showcase the full menu.

• Content pillars: Product Spotlight, Menu & Cravings, Customer/UGC, Local & Community, Team & Culture
• Cadence: 5 posts/week Mon–Fri on IG, TikTok, FB, YouTube Shorts
• Format: Short (15–30s), vertical, phone-shot, tightly cut with music
• Every clip should make someone hungry within 3 seconds
• Key awards to feature: #1 Fast Food Restaurant (USA Today 2026), #1 Fries (3 years), #3 Breakfast
• Del Yeah! Rewards is the loyalty program — mention it naturally

KOALA Koala Insulation of New Mexico

A home insulation franchise covering Albuquerque and Santa Fe, expanding to Las Cruces. The social strategy is built around a recurring show concept: "Red, Green, or Christmas?" — every attic gets a verdict using thermal camera reveals.

• Sign-off line (LOCKED): "We like our green chile hot. Not our attics."
• Spanish version: "¿Rojo, Verde o Navidad?"
• 15 content pillars organized in 3 launch tiers (see Command Center for full breakdown)
• Cadence: 5 posts/week Mon–Fri on IG, FB, YouTube Shorts
• Two tracks: Track 1 = homeowner show (30–60s), Track 2 = Builder's Take (3–6 min, LinkedIn/YouTube)
• DJI Osmo Pocket 3 is the primary camera, DJI Mic 2 for audio
• Koala mascot appears deadpan in background ~1 in 3 interview pieces

This is your daily hub. It's a custom web tool that pulls all scheduled content from the database — AND connects directly to our live social accounts for posting and analytics. Sign in with your Sonaya Group email and PIN.

• Sign in with your email and PIN — Enter your Sonaya Group email and your 4–8 digit PIN. First-time users create a PIN; returning users enter theirs. Sessions last 30 days.
• Learn each sidebar section: Briefing, Calendar, Pipeline, Strategy, Shot Lists, Themes, Analytics, Competitors, Hashtags, Inbox, Team, Stores, Connections, Activity Log
• The Briefing view shows you what's due this week at a glance — KPI summary cards, gap alerts, and upcoming posts
• Calendar view shows the full content calendar — click any date to see what's scheduled
• Pipeline view shows posts by status: idea → draft → in review → approved → scheduled → posted. Drag posts between stages or use the status dropdown.
• Use the brand filter (top of sidebar) to toggle between Del Taco, Koala, or All Brands
• Keyboard shortcut: Cmd/Ctrl+K opens the command palette for fast navigation
• Connections page — Our social accounts are connected via API. Currently live: Instagram (@koalainsulation_nm) and Facebook (Koala Insulation of New Mexico). YouTube is connected for stats. TikTok and Del Taco accounts coming soon.
• Publish Now — When creating or editing a post, click the green "⚡ Publish Now" button to post directly to Instagram and Facebook from the Command Center. No need to open each app separately.
• Competitors — Track competitor brands with their social handles, posting frequency, and strategy notes. Add or edit competitor profiles to keep tabs on what others in your market are doing.
• Activity Log (Audit Trail) — Every action in the app is recorded here with who, what, and when. Filter by action type (creates, edits, deletes, logins). This log cannot be edited or deleted — it's a permanent record.
• Brand-specific team — The Crew/Team Members checkboxes filter by brand. When you select "Koala" as the brand, only Koala team members appear. Pranav appears for all brands.

Core Concepts

• The algorithm rewards watch time, saves, and shares — not likes
• Hook viewers in the first 1–2 seconds or they scroll past
• Consistency beats virality — 5 solid posts/week outperforms 1 viral hit then silence
• Authentic > polished — phone-shot vertical video outperforms studio content for local brands
• Every post needs a job: make them hungry (DT), make them worried about their attic (Koala), or make them trust us
• Captions matter — most people watch without sound, so text overlays are mandatory
• Hashtags are discovery tools, not decoration — use the brand-specific sets in the Command Center

Online Resources — Read & Watch

Organic Social Media Strategy

• Buffer — How to Grow on Social Media in 2026 (free guide)
• HeyOrca — The Best Social Media Hooks for 2026
• Hootsuite — Instagram Reels for Business in 2026
• Socialync — 64+ Viral TikTok Hooks That Actually Work (free library)
• How Social Media Algorithms Work in 2026 (Digital Applied)

Instagram Reels Best Practices

• BrandGhost — Instagram Reels Best Practices for Creators 2026
• Nereo — 10 Instagram Reels Best Practices to Go Viral
• Fobet Media — How to Write Reel Hooks That Retain 80% of Viewers

YouTube Channels to Follow

• Subscribe to Think Media — short-form video strategy and trends
• Subscribe to Later — social media marketing tips and platform updates
• Subscribe to Hootsuite Labs — algorithm changes and best practices
• Subscribe to Social Media Examiner — in-depth marketing walkthroughs

DJI Osmo Pocket 3

A 3-axis stabilized camera with a 1" CMOS sensor. It shoots 4K and fits in your pocket. This is our primary content camera.

• Basic operation: power on, record, switch modes
• Face tracking and ActiveTrack (critical for solo shooting and interviews)
• Video settings: 4K/30fps for standard shoots, 4K/60fps for slow-mo, 1080/60 for quick social content
• Shooting modes: follow mode (default), tilt-locked, FPV
• How to use the 2" touchscreen to adjust exposure, white balance
• Rotating between landscape and portrait (portrait for Reels/TikTok/Shorts)
• Connecting to DJI Mimo app on your phone for remote monitoring

YouTube Tutorials — Watch These

• DJI Osmo Pocket 3 Beginner's Guide — Tips + Tricks for Better Video
• Ultimate DJI Pocket 3 Cinematic Settings — Beginner to Pro Guide
• Osmo Pocket 3 Quick Tutorial 2026: Cinematic Setup for Filming Yourself
• How to Film Cinematic Vlogs with DJI Osmo Pocket 3 (Solo Filmmaking)
• DJI Pocket 3 Video Settings Guide (Snaps by Fox — written)
• DJI Beginner's Guide (official)

DJI Mic 2

Wireless microphone system. One receiver clips to the camera, transmitters clip on talent. Essential for any talking-head, interview, or narration content.

• Pairing transmitter(s) to receiver — and pairing directly to the Osmo Pocket 3
• Clipping the transmitter on talent (collar, lapel, or shirt front — hide the cable)
• Gain levels — keep the meter peaking in the green/yellow zone, never red
• Internal recording as backup (each transmitter records locally)
• Wind screen usage for outdoor shoots
• Charging and battery management (transmitters last ~6 hours)

YouTube Tutorials — Watch These

• DJI Mic 2 BEST Settings Guide — How to Use It
• DJI Mic 2 Beginners Guide: How to Use It Properly
• DJI MIC 2 Beginners Guide — Start Here
• DJI Mic 2 Pairing Tutorial (to receiver and to Pocket 3)
• FIRST Things to Set Up on Your DJI Mic 2
• DJI Mic 2 Beginners Tutorial — Perfect Audio Starts Here
• DJI Mic 2 Beginner's Guide (official)

CapCut Basics (Day 2)

• Install CapCut on desktop AND mobile (you'll use both)
• Import clips, trim, split, and arrange on the timeline
• Add text overlays and auto-captions (critical — most viewers watch without sound)
• Apply transitions between clips (keep it simple — cuts and fades)
• Add background music from CapCut's royalty-free library
• Export settings: 1080x1920 (vertical) for Reels/TikTok/Shorts, highest quality
• Save project templates for each brand so fonts/colors stay consistent

Beginner Tutorials

• CapCut Tutorial for Beginners (2026) — Full Video Editing Guide
• CapCut Video Editing Tutorial for Beginners (2026) — Full Course
• CapCut Tutorial for Beginners 2026 — Complete Guide in Under 11 Minutes
• CapCut Beginner Tutorial (2026) — Beginner to Pro
• CapCut Official Beginner Tutorial

Intermediate CapCut (Self-Paced After Day 3)

• Speed ramping — smooth slow-mo to full-speed transitions (great for food reveals and insulation installs)
• Keyframe animation — zoom, pan, scale animations within a clip
• Auto-caption styling — custom fonts, colors, animation styles for each brand
• Green screen / chroma key — for overlay effects
• Multi-layer editing — picture-in-picture, B-roll overlays
• Sound design — layering music, SFX, and voice for punchy edits
• Color grading basics — make food look warm and saturated (Del Taco), keep thermal footage punchy (Koala)
• Batch export and template reuse — save time on recurring series

Intermediate Tutorials

• CapCut Speed Ramp Guide (2026)
• How to Add Keyframes in CapCut PC
• How to Use CapCut in 2026: 10 Steps to Pro Editing
• Udemy — Video Editing in CapCut: Beginner to Pro (Desktop + Mobile)

Canva handles everything that isn't video: thumbnails, story templates, static carousel posts, and branded graphics.

• Instagram Story templates (polls, Q&As, announcements)
• Thumbnail images for YouTube Shorts
• Static carousel posts (before/after, tips, team intros)
• Quote graphics and text-based posts
• Promotional graphics for events and specials
• Set up Del Taco Brand Kit: brand red (#E11D48), warm food photography tones, clean sans-serif text
• Set up Koala Brand Kit: brand green (#16A34A) and teal (#0D9488), thermal camera imagery

Each brand has a distinct voice. Never mix them.

DEL TACO Voice: Crave-worthy, proud, local

Speak like a friend who just found the best late-night spot, not a corporate marketing team. Be proud of the product — freshly hand-grated cheese, fresh tomatoes, flame-grilled. Short punchy captions. No paragraphs. Make it snackable.

KOALA Voice: Expert but fun, local, approachable

You're the neighbor who happens to know everything about attics — not a salesperson. Use the show format: every attic is Red (bad), Green (good), or Christmas (mixed). Always close with: "We like our green chile hot. Not our attics."

Track performance weekly and report numbers to Pranav.

Weekly Metrics (Both Brands)

• Posts published vs. target (goal: 5/week per brand)
• Total reach and impressions per platform
• Engagement rate (likes + comments + shares + saves / reach)
• Top 3 performing posts of the week — note what worked
• Saves and shares count — these matter more than likes
• Follower growth (net new followers per week per platform)

How to Pull Numbers

• Use the Command Center's Analytics tab first — it pulls engagement data from the database for posts you've logged metrics on
• Click "Log Metrics" on any posted content to record reach, impressions, likes, comments, shares, saves
• Instagram: Professional Dashboard → Insights → Content → See All → filter by date range
• TikTok: Profile → Creator tools → Analytics → Content
• Facebook: Page → Professional Dashboard → Content → filter
• YouTube: Studio → Analytics → Content → Shorts tab (subscriber count syncs automatically in Command Center)

Daily Routine

1. Check the Social Command Center Briefing — see what's due today
2. Review the post's notes for production guidance and shot details
3. Film / edit / prep the day's content
4. Add captions/text overlay in CapCut
5. Write the caption using the brand voice guidelines
6. Upload media to Google Drive, copy the shareable link as the Media URL
7. Click "⚡ Publish Now" in the Command Center to post to Instagram & Facebook. Post natively to TikTok and YouTube Shorts.
8. Respond to comments and DMs within 2 hours during business hours
9. Save any UGC / customer posts that tag us

Weekly Routine

1. Monday: Review the week's content calendar. Identify any gaps.
2. Tuesday–Thursday: Primary filming and editing days
3. Friday: Collect raw footage from Del Taco store managers (Google Drive)
4. Friday afternoon: Prep and batch-edit content for the following Mon–Wed
5. End of week: Pull analytics and screenshot top 3 posts per brand
6. Weekly check-in with Pranav: what performed, what's coming, any blockers

Monthly Routine

1. Review monthly themes (see Command Center Themes section)
2. Plan special content around upcoming themes or events
3. Content audit: which pillars are underrepresented? Rebalance.
4. Update the pipeline: move ideas → draft → review → approved

Equipment Bag

• DJI Osmo Pocket 3 — charged, SD card inserted and formatted
• DJI Mic 2 — both transmitters and receiver charged
• Wind screens for DJI Mic 2 (if shooting outdoors)
• Phone — connected to DJI Mimo app for monitoring
• Portable charger / extra batteries
• Microfiber cloth for lens
• Small tripod / mount (optional, for static shots)

Before You Shoot

• Review the shot list in the Command Center for today's content
• Read the production notes in the post's "notes" field
• Check lighting conditions — natural light for food (DT), thermal camera for attics (Koala)
• Test audio levels with DJI Mic 2 before the real take
• Shoot in portrait (9:16) for social — double check before recording
• Get multiple takes — you can cut in CapCut, but you can't reshoot from the office

After You Shoot

• Review footage on the Pocket 3 screen — check focus, audio, framing
• Transfer clips to your editing machine
• Back up raw footage to Google Drive
• Log what you shot and any notes for editing

KOALA Insulation Team

You'll be filming these people regularly. Learn their names and roles.

• Pranav — Owner. Hosts "The Builder's Take" interviews. Does NOT speak Spanish.
• Jacob — General Manager. Educational + crew/culture content. Does NOT speak Spanish.
• Mark — Sales & Operations Manager. Lead face of Spanish-language content. Speaks Spanish.
• Gabriel Espinosa — Residential Estimator. Hosts the weekly show. Does NOT speak Spanish.
• Mike Jones — Residential Estimator. Shares desk review duties 50/50 with Gabriel.
• Frank — Commercial Estimator. Commercial bid breakdowns. Spanish TBD.
• Michelle — Office Manager. Speaks Spanish. Fronts the Finance pillar + Office/Customer Journey.
• Alejandra — Director of Finance. Speaks Spanish. OFF camera — behind-the-scenes SME only.
• Ricardo — Field Supervisor. Speaks Spanish. Crew/prep/fun pieces + Spanish field content.
• Joel Alvarado — Newest member, Las Cruces expansion. Training in Albuquerque.
• Install Crew — Speak Spanish. Culture content + Spanish pieces.

DEL TACO

Store managers and crew capture raw footage on their phones. You collect it, edit it, and post it.

• Store managers upload raw clips to the shared Google Drive folder by Friday
• You may need to visit stores for special content (catering, value play series, new product launches)

The Social Command Center connects directly to our social media accounts via API. This lets you sync follower counts, pull post data, and — for Instagram and Facebook — publish directly from the Command Center.

Currently Connected

• KOALA Instagram — @koalainsulation_nm (Business Account via Meta Graph API). Syncs followers, media count, and profile data. Supports direct publishing of image posts.
• KOALA Facebook — Koala Insulation of New Mexico (Page ID: KIofNM). Syncs fans, category, and recent posts. Supports direct publishing of text/link posts.
• KOALA YouTube — Syncs subscriber count, video count, and total views via YouTube Data API v3. Publishing is native (through YouTube Studio).

Coming Soon

• KOALA TikTok — Account being set up. Will connect via TikTok Content Posting API once the business account is created.
• DEL TACO Instagram, Facebook, TikTok, YouTube — Del Taco social accounts will be connected as separate brand connections.

How Direct Publishing Works

1. Create or edit a post in the Command Center — fill in caption, hashtags, media URL, and select platforms
2. Click the green "⚡ Publish Now" button in the modal footer
3. The Command Center sends the caption + hashtags + media to each connected platform's API
4. The post status automatically updates to "Posted" with a timestamp
5. Success/failure toasts appear for each platform — if one fails, others still publish

You can now publish directly from the Social Command Center to connected platforms using the "⚡ Publish Now" button. For platforms not yet connected, continue posting natively.

Publishing from the Command Center (Instagram & Facebook)

• Create your post in the Command Center with caption, hashtags, media URL, and platform selections
• Click "⚡ Publish Now" to push directly to Instagram and/or Facebook via API
• Instagram requires an image URL — host the image on Google Drive or another public URL first
• Facebook posts can include a link or just text — the caption and hashtags are combined automatically
• The post status automatically changes to "Posted" with a timestamp
• After publishing, still add to IG Story with a "New post!" sticker or poll (manual step)
• Reply to comments within 2 hours during business hours
• Save any tagged UGC to a collection for reposting

Instagram (Additional Tips)

• Post Reels for all video content (not regular feed videos) — Reels require native posting for now
• Static image posts can go through the Command Center's Publish Now
• Use the caption from the Command Center + add relevant hashtags from the Hashtags section

TikTok (Native Posting — Connection Coming Soon)

• Post natively via the TikTok app until the API connection is set up
• Slightly rawer edit than Instagram — TikTok rewards authenticity
• Use trending sounds when they fit (never forced)
• Shorter captions than IG — hook + one line + hashtags
• Engage with comments — replies on TikTok drive algorithm reach

Facebook (Connected — Publish from Command Center)

• Use "⚡ Publish Now" in the Command Center for Koala Insulation posts
• Write captions for an older NM audience — slightly more detail than IG
• Share to relevant local community groups when appropriate (manual step)
• Facebook Stories: repost from IG Stories (manual step)

YouTube Shorts (Stats Connected, Posting Native)

• Same vertical cuts as IG/TikTok — post natively to YouTube
• Title is more important here — YouTube is a search engine, use descriptive titles
• Add to relevant playlists (create playlists for each series/brand)
• YouTube stats (subscribers, video count, views) sync automatically in the Command Center